New managed services and special offers!

Well, we rolled out our new managed services offering on Sunday and all we can say is WOW!  We had a terriffic number of companies sign up in advance and that has continued.

This is a way for businesses to 1) Get Visibility: you get featured online to local consumers  2) Get Customers:  no upfront cost, it's easy, and you get a check! and 3) Track Results: get measurable risk free marketing.  RumbaFish hosts the social media promotion for you on our site.  In addition to the new customers you gets lots of fantastic insights about those customers. It's like being a social media expert without having to be a social media expert!  Businesses can learn more and contact us here.

This is a great way for consumers to discover the best of their neighborhood (currently silicon valley and East Bay, CA) and online through great offers, discounts, and exclusives (online is global).  Consumers can sign up for offers here.

See our current offer which for a limited time gets you free yoga!

Meet our iPad winner!

Recently we held a contest where people promoted RumbaFish using - you guessed it - our own social sharing technology.  The prize selected from a random drawing of participants was Manouri Nissanka.  Manouri hails from San Jose, CA and recently stopped by our office to pick up her prize.  Check out the big smile on her face!  Congrats Manouri!

The Millennial Manifesto

Much is being written these days about how brands can engage with the Millennial Generation (Generation Y age 18-34). There is good statistical research on this topic by leading firms. Big brands like Best Buy, Dunkin Donuts, Gap and much of the Fortune 500 are innovating using social media and entire conferences are devoted to it such as the Pivot Conference (which looks excellent by the way).

This week I had the privilege of visiting with students in Jeff Gaines’ eWorld class at San Jose State University. We started off with me talking about how marketing is changing in the era of social media, and how our solution and category meets this opportunity. Well, we’re always trying to serve better the corporations who use our technology to connect with their audiences online. So we figured – why not just ask this audience ourselves?

So, we turned it back to the class and asked them how they would like brands to interact and engage with them. What do you like, what bugs you? If you could tell them directly what would you say? Here is their unofficial, non-scientific, response. The Millennials speak. It’s been 10 years since the landmark Cluetrain Manifesto which asserted that “markets are conversations”. In a respectful nod to that we present the Millenial Manifesto.

The Millennial Manifesto: An Open Letter from Millennials to Brands - this is how GenY wants you to engage with us

- Quantity does not equal quality.

- Irrelevant content should not be displayed, but instead just in time for when we need it (i.e. a plumber when the faucet breaks).

- Reputation of brand is key in our desire to associate with a brand.

- A history of quality continues a relationship.

- Promotions build our desire to associate.

- The intermediaries can get in the way of the brands (with a car dealer, we may love the brand and hate the dealer so we won’t buy).

- Have exclusive offerings for loyal customers – we like to be loyal.

- Customer service does make a difference. If I need an exception, say if I lost my receipt and you require one, making an exception will drive home my loyalty.

- The collection of too much personal information for marketing reasons, or other sinister uses, is bad.

- Personal recommendations are valuable and should be supported by research.

- Intent based search is helpful.

- We welcome getting rewarded for doing some work for your brand.

- We’re more inclined to buy from companies that engage from poor reviews after they show that issue is solved well, it means you care.

Submitted by Michelle Bonat, CEO, RumbaFish
download as a document

Getting Started with RumbaFish - Free Webinars

We would like to offer you some help creating your first marketing campaigns with RumbaFish.

Please join us for a 45-minute walk-through of RumbaFish. This session is designed for new users with helpful advice on how to get started.

There is no cost to attend a Getting Started training webinar and you can sign up for as many sessions as you or your co-workers like.

Each program will cover:

1) Setting up your campaigns
2) Placing RumbaFish online
3) Real time analytics
4) Updating campaigns

These programs are scheduled for a 45-minute presentation with an additional 15 minutes at the end for questions.

Check our latest schedule and sign up here. Our next one is taking place Tuesday March 30 at 10am PST, 1pm EST.

What is it called anyway?

We are often asked in what category our technology should be put into. Is it social media? Socialytics? CRM customer relationship management? Real time analytics? Online marketing and advertising tools? Enterprise web applications? We auppose all of these are correct so we just call it RumbaFish!

New Free RumbaFish Word of Mouth Marketing and Analytics Service

We now have a free version available. This free version includes rich functionality with community support. We also have paid corporate versions available with full support, service level agreements, education, and a white label option. See more details on the plans here or heck why not just sign up for free here.